Custom Home Building is one of the things we do here at Strut Design+Build. And we love sharing insights into the process - insights to help our clients know what to expect and how to make their projects sing. So check out this article from HGTV for tidbits of wisdom like these:

Investigate the Area:
Before purchasing land, research the school district and crime rate. Drive around the surrounding area, checking for convenience to interstates, schools, shopping and restaurants.
Don't Overbuild:
Before finalizing home plans and beginning construction, compare the home you're planning with others on the same street. You never want to be the most expensive house on the block; you won't get your money back when you sell.
Don't Select a Builder Based Solely on Bid:
When choosing a builder, don't select the one with either the highest or lowest bid. A high bid doesn't guarantee a superior product and the lowest bid could mean that you'll be hit with extra costs as construction progresses. Often, the low number is to reel you in and the extras will be tacked on later.